THE ABNORMAL BEAUTY COMPANY
Our loving team will be paid for their time as normal, and we are working to find new ways to have them connect with all of you soon. In the meantime, you can find some of us here or at www.deciem.com/contact...even if you simply need to chat. Let’s take care of one another ❤
The skin comes face-to-face with environmental stressors and pollutants every day. These external factors contribute towards the loss of collagen and elastin within the skin, ultimately leading to the onset of visible signs of aging in the skin. NIOD’s Ethylated L-Ascorbic Acid contains a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C ) in an antioxidant network of Superoxide Dismutase and Zinc to help support in the fight against environmental stressors while supporting overall barrier function. This formulation also aids in balancing visible discolouration, reviving skin radiance and supporting collagen production. Incorporating a form of Ethylated L-Ascorbic Acid, this formulation is extremely stable in all conditions even in the presence of water. NIOD’S ELAN is also solubilized in a specialized water-free ether through NIOD’s own pending patent, maximizing the amount of Vitamin C that can be utilized. This antioxidant powerhouse comes packaged in a lightweight anhydrous formulation that can be used in your night time routine. While it's oil-free, it may feel slightly oily for about 1 minute after application. Not to worry, this feeling will disappear quickly as ELAN is oil-free. (CA$45/US$42/AU$70/£35/€40 )
When the topic of Hyaluronic Acid comes up in skincare, almost immediately hydration follows suit as if the two were joined at the hip. 💦🤔 Low-Molecular HA (or LMHA for short ) is a hydration serum containing 5 forms of hyaluronic compounds with varying molecular weights. The varied molecular weights within this formula allow for LMHA to target multiple depths of the skin, providing lasting surface and below-surface hydration. The low-molecular HA offers better topical absorption than regular HA, while a plant-derived hyaluronic acid ferment improves the look of skin elasticity. 🌱 The multi-faceted approach of this formula offers short and longer-term below-surface and surface rehydration for a hydrated and comfortable skin appearance and feel. For best results, we recommend following with an oil or cream to seal in the hydrating goodness and further minimize the dreaded transepidermal water loss ( @google it ). 💗 (CA$18.00/US$14.00/AU$24.00/£15.00/€16.00 )
Colours still make us a little nervous—upon launch, we had a waitlist of over 75,000, went out of stock very quickly, and we're still doing our very best to produce as much stock as possible 🙈. (Many ) Colours are now (finally ) back in stock and we feel (more ) comfortable about telling you all the nice things about Colours. 🎨✨ The Ordinary Colours offers a range of 21 shades suspended in a proprietary spreadability system, providing an extremely natural finish on the skin with long wearability. The pigments used in the formulations allow for a rich and highly-saturated effect and a smooth finish that avoids the heavy makeup look, while resisting collection within static and dynamic lines. Coverage Foundations are full-coverage formulations with higher pigment levels, offering a lightweight, non-oily cream texture. Serum Foundations offer lightweight, medium-coverage with a very lightweight serum feel. The low viscosity formulas are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink ) and R (Red ) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones. For a complete shade guide, please visit theordinary.com/shadeguide 🌈 (Coverage Foundation 30ml: CA$6.90/US$6.90/AU$12.90/£5.90/€6.90, Serum Foundation 30ml: CA$6.70/US$6.70/AU$12.70/£5.70/€6.70 )
Cleaning the skin is one of the most important steps in our skincare routine. Cleansers not only remove makeup, but also help prevent the build-up of facial impurities that may otherwise remain on the skin, causing clogged pores and visible signs of congestion. 🖤 NIOD Low-Viscosity Cleaning Ester (or LVCE ) is a water-free cleanser with avocado esters (🥑 ). It easily dissolves traces of dirt while leaving behind a cushion of hydration on the skin. The technologies incorporated in LVCE will further act as delivery enhancers for water-based treatments applied after cleansing. Massage a generous amount of LVCE onto dry skin and rinse with warm water. If you’re running a little short on time, LVCE can also be used without water. Simply apply to a cotton pad and wipe over the skin thoroughly. (CA$45.00/US$45.00/AU$70.00/£30.00/€36.00 ) 💙 Hylamide High-Efficiency Face Cleaner is an oil-based cleaner that facilitates makeup removal with and skin cleaning. The lightweight oils emulsify when in contact with water, allowing the cleaner to remove facial impurities while leaving skin feeling hydrated. Unlike some oil cleansers, this advanced micro-emulsion rinses off efficiently with water in a single step with no oily feeling. If wearing makeup, massage well onto dry face before rinsing with warm water. If you're bare-faced, simply massage onto wet skin and rinse away. (CA$19.00/US$15.00/AU$26.00/£16.00/€18.00 ) 🤍 The Ordinary Squalane Cleanser is formulated to target makeup removal while leaving the skin feeling smooth and moisturized. It does not incorporate any harsh or stripping ingredients that may over-dry the skin, and is gentle enough for daily use. When massaged between palms, Squalane Cleanser transforms from a balm-like consistency to a clear oil. This can then be applied to dry skin, and then rinsed away thoroughly using warm water. Squalane Cleanser is available in two lovable sizes, making a great option for use on the go. (50ml: CA$7.90/US$7.90/AU$13.90/£5.50/€7.20, 150ml: CA$19.90/US$19.90/AU$34.90/£13.90/€18.20 )
We know these two sound very similar, and we’re often asked about the differences between them, so we're here to clear away any fogginess. We like to think of Alpha Arbutin 2% + HA and Ascorbic Acid 8% + Alpha Arbutin 2% like kinfolk: similar, but both making an impact in their own special way. Alpha Arbutin 2% + HA is our well-loved and well-known concentrated serum working to reduce the appearance of dark spots and uneven skin tone. Our Alpha Arbutin is biosynthetic, which is a complicated way to say that sciency-and-complex multi-step processes are involved in deriving the molecule from nature. It's used at a high 2% concentration and is supported with a next-generation form of Hyaluronic Acid for enhanced skin delivery. Alpha Arbutin is extremely sensitive to degradation in the presence of water if the pH of the formulation is not ideal. The pH of this formula is approximately 4.9 which is shown to be the most suitable pH to minimize degradation of Alpha Arbutin. 🌱 (CA$8.90/US$8.90/AU$14.90/£7.00/€8.90 ) Ascorbic Acid 8% + Alpha Arbutin 2% falls within our Vitamin C family. This formula offers all of the amazing benefits of Alpha Arbutin, with the addition of pure Vitamin C (L-Ascorbic Acid ) to visibly target dullness, uneven tone, dark spots, and signs of aging, whilst also providing antioxidant support. A slight tingling sensation can be expected due to the 8% L-Ascorbic Acid present in the formula. ✨ (CA$10.00/US$10.00/AU$17.00/£10.00/€10.00 ) Important sciency bit: Vitamin C and Alpha Arbutin are both less stable in formulations that contain water, and use of them combined in formulations containing water is highly discouraged. That is why Ascorbic Acid 8% + Alpha Arbutin 2% is a water-free, stable solution. ⚗️ If you are a new user, you may wish to begin your journey with Alpha Arbutin 2% + HA. If you're someone who wishes to achieve overall brightening and smoother skin, while targeting the appearance of dark spots, Ascorbic Acid 8% + Alpha Arbutin 2% may be the one for you. 🧡
It looks like a toner. It feels like a toner. But let's get one thing settled—The Ordinary Glycolic Acid 7% Toning Solution is not your average toner. Yes, this is confusing, but we are here to help. 😉 Most traditional toners contain ingredients that work to cleanse and refresh the skin. Beyond simple astringent benefits, Glycolic Acid 7% Toning Solution deviates from traditional toning methods due to the inclusion of 7% glycolic acid. The simplest alpha hydroxy acid (AHA ), Glycolic Acid helps exfoliate the top-most layer of skin, revealing radiant skin, while offering visible clarity. Our formulation also includes Tasmanian Pepperberry, ginseng root, and aloe vera to offer comforting benefits to the skin. Additionally, the formula incorporates various amino acids to assist with barrier support. ✨ We recommend use ideally in the PM, no more frequently than once per day. After cleaning your face, saturate a cotton pad with the Toning Solution and sweep across the face and neck. Avoid the eye contour and contact with eyes. No rinse off is needed. Continue with additional skin treatments as you prefer! Please kindly note that since Glycolic Acid is part of the Direct Acid family, it is not so friendly with products that contain peptides or EUK 134. We also recommend avoiding the use of retinoids alongside direct acids if you are an inexperienced user of either. Remember to use sun protection and wear protective clothing as AHAs may increase your skin’s sensitivity to the sun. 🔆 (CA$8.70/US$8.70/AU$14.50/£6.80/€8.70 )
Take a peek inside our Nolita store. 👀 We’re waiting with hugs at 26 Prince Street in New York City.🗽🍎
Our cells communicate with one another around the clock. These signals of communication are interrupted with age, and this breakdown directly impairs the healthy appearance of our skin, resulting in dullness, and a compromised tone. Voicemail Masque is the only nighttime leave-on masque treatment within NIOD that fights many of the signs associated with impaired communication (including dullness, compromised tone, and visible signs of age ). The formula is a suspension of plant technologies, along with advanced adaptive silicones that result in the look of healthy, bright, and uniform-looking skin. To incorporate VM into your routine, massage for about 20-40 seconds twice weekly at nighttime only. If used as part of a NIOD regimen, apply CAIS/CAIL/MMHC first, followed by a thin layer of VM over the entire face, avoiding direct eye contact. Outside of a NIOD regimen, apply over lighter serums and avoid the application of thicker cream formulations. We do not recommend the application of other products over VM, and this formula is meant to be left on the skin overnight. (CA$45/US$45/AU$70/£30/€36 ). P.S. For easier application of your NIOD products, please consider the very cute spoon pictured here. (CA$2.50/US$2.50/AU$3.50/£1.80/€2.50 ).
Boring fact: Amino acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, and hyaluronic acid are all components naturally found in the skin. These components make up a skin constituent scientifically known as Natural Moisturizing Factors (or NMF ). 🤓 What's not so boring is that all this mumbo-jumbo means that NMF is found in all skin types. The Ordinary’s Natural Moisturizing Factors + HA is our non-greasy cream formula that offers light, but deep surface hydration that acts as a direct topical supplement of NMF, providing the outermost layers of the skin with a protective barrier to minimize the effects of one of its worst enemies: transepidermal water loss (TEWL ). 😱 The NMF components are highly efficient humectants that attract and bind water from the atmosphere, drawing it into the skin. Increased TEWL impairs enzymatic functions required for normal barrier function, resulting in the visible appearance of dry, flaky skin. 💦 This formula offers immediate surface hydration and lasting below-surface hydration, as well as barrier support with continued use. The Ordinary Natural Moisturizing Factors + HA comes in 30ml sizes for those who want a standard size, and a 100ml format for those who know that more is sometimes more. (30ml: CA$5.80/US$5.80/AU$9.80/£4.90/€5.80, 100ml: (CA$7.70/US$7.70/AU$12.90/£6.80/€7.70 ). ❤️
Happiest Family Day from our (very quickly growing ) family to yours. ❤️
Which spoon are you? 🤔❤️
We've noticed that many of you are loving our AHA 30% + BHA 2% Peeling Solution, and while we're really happy that you're enjoying it, we want to ensure that you're playing safely. 🩸 When beginning to use Direct Acids: 1 ) Patch test! 2 ) Don't use them with other direct acids, retinoids or pure Vitamin C 3 ) Make sure you're avoiding unprotected solar exposure always and using acids in the evenings only, ideally, 4 ) Don't apply acids to peeling, compromised, sensitive or broken skin and 5 ) Follow the directions on the packaging/website. The Ordinary's AHA 30% + BHA 2% Peeling Solution is a 10-minute exfoliating facial for experienced users of Direct Acids. It offers efficient chemical exfoliation of the skin to target dullness and textural irregularities, with the aim of improving visible skin radiance with continued use. This formula also incorporates a Tasmanian pepperberry derivative to help reduce signs of irritation associated with acid use. Due to the high concentration of free acids, we would not recommend using this formula on sensitive, compromised or peeling skin. ‼️ While exfoliating acids can result in quick visible benefits, we generally suggest indirect forms of skin exfoliation in favour of direct forms due to the potential inflammation and sensitivity associated with acid use. Please refer to NIOD's Non-Acid Acid Precursor as an option for indirect exfoliation. ❤️
(Free things at the end 🙊 ) It's really no secret that we are in a long term, committed relationship with our no-nonsense-science approach to everything we do—but—we also appreciate the value of making silly memories with our pals just for fun. 🤪 We've been a little shy on the occasion before, but this year, we would like you all to share some 💕 love 💕 with us (and those closest to you ). Tag us in or send us photos/stories of you and your loved one(s ) enjoying your favourite DECIEM Masque (before Valentine’s Day ), and a little surprise will be on its way to many of you very soon. Check our stories on Friday, February 14 to see if you should be checking your mailbox. 💞
It's no secret that we really love Squalane. So much so that we decided one option was just not enough. Our two formulas, The Ordinary 100% Plant-Derived Squalane and The Ordinary 100% Plant-Derived Hemi-Squalane, are 100% must-have additions to your skincare routine, and here's why: Squalane is a natural hydrocarbon that helps to minimize loss of hydration and improve suppleness. Unlike many plant oils, Squalane is non-greasy and non-comedogenic. The difference between both products is simply the consistency and skin-feel upon application and molecular weight. The benefits of healthy hydration remain the same. 💧 🎋 Hemi-Squalane is essentially half the molecular weight of Squalane. As a result, it is incredibly light in feel and more spreadable than the Squalane. This can also be applied on the hair to help reduce frizz and enhance hair shine. It is a great option for anyone who would prefer something lighter than the Squalane and/or would like to apply this on their hair to tame hair frizz. (CA$3.95/US$3.95/AU$6.95/£2.75/€3.60 ). 🎋 Squalane is slightly heavier in spreadability, but still very lightweight. This can be applied on the skin as well as hair. This would suit anyone who would prefer something a bit heavier than the Hemi-Squalane, which almost feels as thin as water. (CA$7.90/US$7.90/AU$13.90/£5.50/€7.20 ). Important PS. We love all the sharks in the oceans (and some freshwater lakes and rivers ), and we wouldn't dream of harming them (they’re an important part of maintaining a healthy, well-functioning ecosystem ). Squalane is not “Squalene” (which it is often confused for ). Our Squalane is derived from sugarcane and beets, and never sharks. 🦈💚
Alpha hydroxy acids (AHAs ) can achieve various levels of exfoliation through various potencies and molecular weights, depending on the specific AHA being used. While this method is incredibly effective, the use of direct acids generally requires a buildup of skin tolerance. To challenge this approach, NIOD's Non-Acid Acid Precursor 15% (NAAP ) was born. NAAP is a non-acidic alternative to acid-based skin exfoliation; it aims to increase the skin's potential to renew its barrier, revealing radiant skin beneath without the tingling associated with the use of direct acids. Incorporating fermentation bio-derivatives and amino isolates, NAAP acts as a precursor to skin-compatible acids, encouraging visible radiance and visible surface regularity. NAAP includes a marine-derived exopolysaccharide which increases water-retention capacity. This approach aims to hydrate the skin while enhancing skin turnover. We've also included a bio-ferment oligopeptide which offers enhanced skin exfoliation. Finally, the formula incorporates a highly-purified natural levomenol that offers surface barrier support to the skin, aiming to further enhance the skin’s protective layer. Apply a few drops at bedtime to the face, avoiding the immediate eye area. If used as part of a NIOD regimen, apply after CAIS and MMHC, but before HV. If used along with ELAN, apply after ELAN. (CA$55/US$55/AU$80/£35/€42 ).
While we open the conversation about—you guessed it, pores—we want to be as transparent as possible: it is not possible to modify the number of our pores. Pores are small openings in the surface of the skin which allow the release of sweat and sebum. While we cannot shrink or erase your pores for good, we are able to manage and "control" the appearance of our pores. 🤪 Say hello to Hylamide’s well-loved Pore Control Booster. 👋 Pore Control Booster is our fast-acting, multi-functional serum that visibly minimizes the appearance of pores, shine, and signs of congestion. It is suitable for those that have visibly enlarged pores. Pore Control will not dry out the skin and helps to maintain and support healthy sebum production. Pore Control Booster offers the following technologies: 🍄 Bitter Mushroom Concentrate: allows for the visible reduction of the pore size and quantity. 🌳 Pistacia Lentiscus Tree Resin: enhances the appearance of clear skin. 🐠 Marine Ferments: balance out the appearance of shine without drying out the skin. 🧬 Surface Balance Peptides: improve skin texture without added shine. 🧪 Niacinamide: allows for the skin to be free of shine and visible enlarged pores. To use, simply apply 2-3 drops before the application of hydrators, makeup, or sunscreen. (20CAD/16USD/17GBP/28AUD/19EUR ).
Long story short—The Ordinary Salicylic Acid 2% Masque is a 10-minute cleansing facial masque with 2% Salicylic Acid, Vegetable Charcoal, Amazonian Clays, and Squalane formulated to target blemishes, textural irregularities, and lackluster tone. ✨ Short story long—please listen to Nafisah chat through the science behind the masque. She really knows it all. 😉
Hi :- ) We have (probably too ) many (7 to be exact ) oils within our ever-growing collection called The Ordinary. While we love all of them equally for their beautiful and unique differences, we have been neglecting one of our most interesting oils—The Ordinary’s 100% Organic Cold-Pressed Borage Seed Oil. 🌷 Borage Seed Oil is a lightweight, nourishing oil derived from the borago officinalis flower (also known as the starflower, native to the Mediterranean ). 🌞 This oil is particularly suited for those with sensitive skin due to its ability to impart a soothing effect on the skin when applied. Borage Seed Oil contains an exceptionally high (around 17-20% ) concentration of the fatty acid, gamma-linolenic acid (GLA ). GLA is a type of omega-6 fatty acid touted to support our skin’s protective barrier. 🛡⚔️ If you’ve previously tried our Borage Seed Oil, you may be familiar with its rather distinct scent… 🥴🤔 Please note that there is no artificial or added fragrance, so any scent you are detecting is the naturally-occurring scent of the original and natural state of the oil. The cold pressed extraction of the oil allows it to preserve all of the quality without offering reduced benefits. More good news—this oil is really affordable and well-loved. 🥰 (CA$4.20/US$4.20/AU$7.20/£4.20/€4.20 ).
Dermal pigmentation is arguably one of the most difficult skin concerns to target due to the multiple pathways within the skin that impact the appearance of uneven tone. NIOD's RE: Pigment is a highly saturated serum with multiple brightening technologies formulated to target all forms of uneven skin tone. RP is a water-based serum formulated to target uneven tone by affecting various aspects of melanin production via several pathways within the skin. Diglucosyl Gallic Acid is a brightening, biotechnologically derived acid that is sixty times more potent than kojic acid, focused on enhancing skin radiance. White Shiitake Mushroom Extract reduces the appearance of dark spots. Solubilized Tetrapeptide-30 is a patented high-saturation peptide complex that works to visibly reduce contrast between areas of uneven skin tone. Shake lightly before use. Apply serum to face AM and PM. If used as part of a NIOD regimen, apply after CAIS 2:1 and CAIL 1% but before MMHC or other water-based serums. Please avoid unprotected UV exposure when using this formula. (15ml: CA$39.00/US$39.00/AU$60.00/£28.00/€34.00, 30ml: CA$70.00/US$70.00/AU$105.00/£50.00/€60.00 ).
Some products within The Ordinary can be mixed with each other to enhance their function, texture, or application. They're also really beautiful. Here are some of our favourites to play artist with: 🌀🌲 Natural Moisturizing Factors + HA and Pycnogenol 5% This combination includes the moisturizing and non-greasy surface hydrator, Natural Moisturizing Factors + HA, which acts as a direct topical supplement for NMF components. For added antioxidant support, a few drops of any The Ordinary Antioxidant (we've used Pycnogenol 5% here ) can be included. The Ordinary Pycnogenol 5% is made up of a plant extract that contains procyanidins, bioflavonoids and organic acids which work in synergy to enhance skin hydration and elasticity. 🍇✨ Resveratrol 3% + Ferulic Acid 3% and 100% L-Ascorbic Acid Powder This is a powerhouse combination not for the faint of heart (or the inexperienced user ). We suggest including a few drops of your favourite oil into the mixture for dilution benefits as both formulas are highly concentrated. The Ordinary Resveratrol 3% + Ferulic Acid 3% combines very high concentrations of two popular antioxidants in skincare. It helps support the skin's defense against environmental stressors that play a major role in the loss of visible skin quality over time. The Ordinary 100% L-Ascorbic Acid Powder targets the appearance of uneven skin tone, dullness, and signs of aging and can be mixed with other treatments (except those containing Peptides, Niacinamide, or EUK 134 ). Do note that a very strong tingling (but non-irritating ) sensation is expected during the first 1-2 weeks of use. This combination will absolutely make you glow. 🌀🍊 NMF + Seabuckthorn We've chatted about Natural Moisturizing Factors + HA above. Our 100% Organic Virgin Sea-Buckthorn Fruit Oil is distinctly orange-red due to its high carotenoid and lycopene content and can be mixed with other creams/oils for easier application. The oil itself contains omegas 3, 6, and 9, which help to protect the skin from visible signs of aging while supporting overall skin barrier function. Please be very careful with this one as its beautiful hue can stain light fabrics.
The Ordinary’s Niacinamide 10% + Zinc 1% has always been one of our most well-loved products (so much so that we recently launched it in a cuddlier, larger 60ml format for die-hard fans of the formula ). 🧪 Niacinamide, also known as Vitamin B3, is a high-strength vitamin and mineral formula that helps to support barrier function, while reducing the appearance of visible shine and signs of congestion. This ingredient has also been shown to have a brightening effect on the skin, making it a truly multifunctional ingredient that can be easily incorporated into any routine. We have included Niacinamide at a high 10% concentration within this formula. Additionally, this formula includes a 1% concentration of Zinc PCA, which works to support the skin's function as a protective barrier. ☂️ Niacinamide can be applied in the AM and PM alongside other water-based serums, before oils and creams. We do not recommend applying Niacinamide in the same routine as pure Vitamin C as Niacinamide has the capacity to affect the integrity of Vitamin C, potentially reducing its efficacy. If you’d like to incorporate Niacinamide and Vitamin C into your routine, we would suggest applying them at separate times. ☀️🌙 (30ml: CA$5.90/US$5.90/AU$9.90/£5.00/€5.90, 60ml: CA$10.60/US$10.60/AU$17.80/£8.90/€10.60 ).
Our hearts and thoughts are with the people and animals of Australia ❤️ On behalf of you (our supporters ) and our loving team, we have donated $100,000 across the WIRES Wildlife Rescue and the NSW Rural Fire Service. The group of us based in Australia will be taking paid time away from work to volunteer with recovery in the coming months.
Hylamide’s Pore Delete is a loving member of our Finisher Series, formulated to target and effectively reduce the appearance of enlarged pores. This next-generation prismatic liquid provides immediate visible blurring of pores, shine, and textural irregularities, which in turn, provides a perfect looking skin canvas right away—with or without makeup. Pore Delete is made up of: ⚗️ High-Dose Polymeric Low-Micron Prisms: light-scattering prisms help to reduce the look of pores, shine, and lines immediately. ⚗️ Fractionated Light Diffusion Spherical Suspension: diffuses light in many directions at once, allowing the effect of the prisms in this formulation to be more even and natural-looking. ⚗️ Purified Polygodial from Tasmanian Mountain Pepper: imparts a smoothing effect, targeting visible redness with continued use. To use, gently pat a pea sized amount over face with fingertips after liquid foundation but before powder. If using Pore Delete without makeup, simply apply as the final skincare step. Just a note- avoid contact with dark fabric as it may leave a residual (temporary ) white effect. 🤍 (CA$16.00/US$13.00/AU$22.00/£13.00/€15.00 ).